Process
We began by defining the brand’s objective, success KPIs and target-audience overlap, then shortlisted creators through a data-driven value-score model and rigorous brand-safety checks. A personalized, value-first pitch secured a two-video integration with exclusivity and a performance-bonus clause. Together with the influencer we co-developed authentic story arcs, set a 72-hour feedback loop, and amplified the launch with teasers, paid Discovery boosts and owned-media embeds. Post-publish, we tracked views, CPM, CTR and sales via UTM codes and geo hold-outs, followed by a debrief to optimise evergreen reach and nurture the relationship.
Outcome
Within 30 days the two integrations generated 724 000 views, a 1.1 % click-through rate, and a 6 % sales uplift, returning $3.40 in incremental gross profit for every dollar spent while firmly aligning the brand with one of the world’s most iconic car channels.
