Process
We audited global finance-content channels for reach, credibility, and brand-fit, then built a weighted short-list with Humphrey Yang scoring highest on audience trust and multi-platform scale. Fast, data-backed outreach positioned the brand’s value to his followers, and a streamlined negotiation locked in a YouTube integration. A pre-aligned creative brief, clear FTC compliance guidelines, and a 72-hour feedback window kept production on track and fully approved within one sprint.
Outcome
The partnership secured Humphrey Yang—whose community exceeds six million followers across three platforms—delivering the brand instant authority in the personal-finance niche and a high-impact launchpad for future conversions and retargeting campaigns.
