Overview
ViralFusion helped Wargaming execute an international influencer marketing initiative spanning 10 countries and more than 20 creators. Over two quarters, the campaign involved over $80,000 in managed influencer marketing budget and was designed to maximize market coverage while maintaining consistency in creator quality and campaign execution. The emphasis was on delivering an efficient, well-managed creator rollout across multiple regions without losing operational control.
Process
ViralFusion approached the project by developing a creator activation strategy that balanced geographic spread with careful partner selection and execution discipline. The work included identifying suitable creators in each market, managing outreach and negotiations, aligning deliverables with brand goals, and overseeing the timing and consistency of activations across the campaign. Because the rollout spanned 10 different countries, success depended not only on sourcing creators, but on building a strong operational process capable of managing complexity across markets.
Outcome
The campaign delivered more than 2 million views while maintaining engagement above 10%, confirming that the creator activations drove both awareness and audience response. Based on the available figures, the campaign achieved roughly 100,000 views per creator and around 25,000 views per $1,000 invested, with an estimated CPM of about $40. The Wargaming case demonstrates ViralFusion’s ability to execute strategically distributed international creator campaigns that achieve strong efficiency without relying on excessive spend or bloated creator rosters.
Results
20+ influencers activated
$80K+ influencer marketing budget managed
2M+ views delivered
10%+ engagement
10 countries activated
Performance Highlights
~100K views per creator
~25K views per $1,000 invested
~333K views delivered per month
Baseline CPV of ~$0.04
Baseline CPM of ~$40
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