Overview
ViralFusion supports Manscaped in building and managing a large-scale multi-country influencer marketing program designed to drive reach and engagement while preserving quality across every activation. Over the course of 18 months, the campaign expanded across 8 countries, activated more than 70 influencers, and involved over $350,000 in managed influencer marketing budget. The focus was on building a creator engine that could scale internationally without sacrificing creator fit, delivery quality, or campaign consistency.
Process
To make the program work at scale, ViralFusion managed the full workflow from creator sourcing and qualification through outreach, negotiation, coordination, and execution management. The team identified creators who aligned with Manscaped’s positioning while ensuring each activation made sense for the specific market, audience, and content style involved. By combining strong campaign structure with close execution oversight, ViralFusion built a repeatable system that allowed Manscaped to scale creator activations across multiple regions with confidence and operational control.
Outcome
The collaboration delivered to date more than 7 million views while maintaining engagement above 10%, showing the campaign was able to combine scale with meaningful audience response. Based on the headline figures, the program achieved roughly 100,000 views per creator and approximately 20,000 views per $1,000 of managed spend. More importantly, the campaign demonstrated ViralFusion’s ability to run a complex international creator program for a globally recognized consumer brand in a way that was structured, scalable, and performance-conscious.
Results
70+ influencers activated
$350K+ influencer marketing budget managed
7M+ views delivered
10%+ engagement
8 countries activated
Performance Highlights
~100K views per creator
~20K views per $1,000 invested
~389K views delivered per month
Baseline CPV of ~$0.05
Baseline CPM of ~$50
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